CHINA Kweichow Moutai Distillery Group Jay Bruce Authentic Jersey , China’s signature high-end spirit maker, said Friday that it expects online sales to account for 60 percent of its total sales in the future compared with the current 30 percent.

 

According to a report in China Business News, Moutai earlier had released more than 200,000 bottles of its white spirits into the market to stabilize prices and alleviate supply shortages, but scalpers had purchased most of the products.

 

In December, the group said it would raise the prices of its products by 18 percent this year, which will be the first price change since 2012.

 

Dong Baozhen, one of the most famous investors in Moutai from the private equity sector, said on his Weibo account that Moutai prices have risen as the company did not manage its sales channel properly.

 

“The company should sell its products through e-commerce platforms, rather than brick-and-mortar stores, in order to control retail prices,” he said.

 

A 500-ml bottle of Moutai’s classic Feitian 53 percent liquor now retails for 1,499 yuan (US$ 230) on online platform JD and consumers need to make an appointment online to reserve the product first. As of now, the platform has received reservations from nearly 250,000 people.

 

Li Baofang, general manager of Moutai Group, said Moutai will not change the number of its domestic distributors this year. The company will adjust its sales structure and release new products in e-commerce platforms and overseas markets. In addition, it will increase the supply of some value-added products such as zodiac commemorative wines.

 

Cai Xuefei, a wine sales expert, said Moutai aims to supervise the flow and pricing of its products, and online sales will help that effort.

 

“If Moutai can sell 60 percent or more of its products through online platforms, it means the company can subvert its traditional hierarchical agency system, and shape a flat sales system. This can’t be achieved without the support of big data,” Cai said.

 

(SD-Agencies)

 

China's 11 departments jointly released a plan Wednesday on the management of bullying at primary and middle schools.

 

The plan was released amid increasing bullying on campuses, which has caused wide-spread public concern. Till recently, there had been a lack of a clear line to define bullying and frolicking between students.

 

Whoever intentionally or maliciously causes physical injury, property loss or spiritual damage in or outside of campus should be defined a bully, according to the plan.

 

It said schools should take charge of the situation to deal with bullying in accordance with laws and regulations, and complete investigating cases within 10 days in principle.

 

To those who have been affirmed as bullies, the school commission in charge of prevention should set certain credit hours in its specialized education plan to supervise the assailant and out relevant punishments in line with different cases.

 

In minor cases, the assailant should apologize in person or in written form to the victim.

 

If the victim has suffered obvious physical or mental harm, the school should ask for help from public security bureaus to warn or reprimand the assailant.

 

Those who are unrepentant can be sent to a reformatory school.

 

In case of an appeal, the office in charge of prevention at county level is held responsible. A recheck should be finished within 15 days.

 

Cases involving laws or litigations beyond the charge of school commissions should be filed to legal procedures.

 

The plan was jointly released by the Ministry of Education, the Supreme People's Court, the Supreme Peoples Procuratorate, the Ministry of Public Security, the Office of Central Comprehensive Management Commission, the Ministry of Civil Affairs, the Ministry of Justice, the Ministry of Human Resources and Social Security, the Central Communist Youth League, the All-China Women's Federation, and China Disabled Persons Federation.

 

ECNS

 

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